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As a focused, niche distributor, Platinum Micro is setting the standard for technology distribution in Africa. It is the company’s mission to provide the local system distributor, reseller and retail channels with a complete range of components, peripherals, notebooks and accessories to meet consumer and SMB computing requirements. With branches in Durban, Cape Town and Bloemfontein and head office in Johannesburg, Platinum Micro is strongly committed to customer service operating with the highest standards of ethics, honesty and efficiency. Platinum Micro is staffed by individuals who know the channel and retail, understand how value is created and added from vendor, to distributor, to reseller and retailer on to the end user, and who are therefore equipped to accurately meet the service requirements of resellers and retailers. It is on these simple principles that the company and its people seek to build and maintain long-term, mutually beneficial relationships with its partners.